Gold Cannes Lions 2018 Winner, Jeana Theron, studied Fine Arts at Wits University where she began working with Video Art. Realising she wanted to direct, her next step was to work her way through the Film Industry, starting initially as a Creative Researcher at Velocity Films. She made her own luck by begging, borrowing and stealing to make her first ad “Project Literacy” which came thirt at the Cannes YDA.
She has relentlessly studied screen writing and directing actors in order to hone in her storytelling and performance skills. This, along with her on the job training and artistic background brings a strong aesthetic style and artistic beauty to the art of film making her a well-rounded director. She is able to tell a story with performance, beautifully; or simply to create unique moving pictures.
As a director, Jeana has directed numerous campaigns for diverse companies and genres such as J&B, Scottish Leader, MTN, Jo’Burg Ballet, Toyota, MSF, KFC, Environ and Liberty and has made digital content, Fashion Films, music videos, docciess and webfilms. Jeana has won armfuls of awards, most recently a silver Loerie for MTN “Laurie Kaye Story” and notably a Gold and Silver Lions in Cannes Summer 2018, for Episode 1 and 8 of Jo’Burg Ballet’s #BreakingBallet.